Your business website is more important than ever in this day and age. That’s why many people are considering the idea of redesigning their websites if it’s outdated or just not getting the job done. Many however realize that cost to redesign a website is not cheap and it can be a big decision for many businesses, and an even…
***Head on over to our Ultimate Local SEO Guide for insanely actionable strategies on optimizing your Google My Business Page in 2016 and a step by step walkthrough on how to rank your local business in Google**** Optimizing your Google My Business Page is the very first step that we at TheSiteEdge take to begin a business’s Local SEO campaign. A lot has changed…
Organic traffic and AdWords traffic are two common ways to get more visitors to your site. While both methods can be beneficial to your business, from an internet marketer’s point of view they can accomplish different things. Organic traffic is traffic driven to your website due to your search engine optimization efforts. AdWords traffic is traffic you paid Google for….
When developing your online presence, you should have one simple goal in mind: generating new business. Your website should generate new leads for you or you should be able to sell your products through you website. If you are not doing one or both of these things through your website, you are doing something wrong. Conversion rates are one aspect…
When choosing which social media platforms to use for your business, you first need to find out who your customer is. To find out who your target customer is, you need to look into: age range, buying habits, location, gender, income, and more. After identifying your target customer, you will be able to find out which social media platform these…
Blogging can be a fun and potentially profitable way to find new customers. Blogging can also be frustrating if you don’t initially find the success you were hoping for. Maybe your blog isn’t growing at the speed you had hoped it would. Maybe you find yourself frustrated by a lack of comments on your posts. Maybe the social media aspect…
The Importance of Having a Mobile Friendly Website With over 40% of your website’s traffic coming through mobile devices these days, how your site looks on a smartphone or tablet is vital to your digital footprint. The two most common options are dedicated mobile sites and responsive websites. A dedicated mobile site is a separate site from the desktop version…
10 reasons why organic SEO is chosen over pay per click Though both ways of generating traffic are very powerful, one of these methods builds your long term success, while the other can be a short term fix. 1.More users trust organic listings. Statistics from SERPS behavior studies show that, 77% of search users choose organic over paid listing when…
Did you know that the most popular aspect about blogging is that it goes viral because of social media buttons? Did you know that each new blog post adds a new page to the Internet therefore adding more depth to your website and enhancing your search engine optimization (SEO)? In today’s internet-based world, your business has to have a powerful…
The Launch You are finally launching your business that took you years to come up with. Your adrenaline is pumping. You are envisioning all the success that will come your way in the future. Your brain is spinning with all the different online marketing ideas that you can use to attract customers. Facebook. Twitter. Blog. Email. Fantastic content. Infographics left and…