WHY THESITEEDGE
Big experience.
A personal approach.
Your website deserves an experienced person who understands the whole picture—and cares about getting the details right. That’s the idea behind TheSiteEdge.
15 years in web design, development, hosting & SEO.
Minneapolis & the west metro.
HI, I’M SAM.
The person you talk to.
The person doing the work.
TheSiteEdge is my way of giving businesses direct access to the experience their website needs. I’ve spent 15 years designing and building websites, handling the technical details behind them, and helping businesses improve how they show up in search.
When we work together, you work with me. I get to know your business, understand what you’re trying to accomplish, and carry that context from one decision to the next. You can send the question, explain the idea, or hand over the problem without starting the story again.
Some clients need a website built from the ground up. Others need someone to take care of the website they already have. And some need an experienced partner to help their own team make better decisions. I can meet you where you are.
EXPERIENCE THAT CONNECTS.
15 years.
A wider perspective.
Design. Development. Hosting. Search.
Experience across the website, applied to yours.
01
Design that understands the build.
How a page looks, how it works, and how your team updates it all belong in the same conversation. I bring design and development experience to those decisions together.
02
Search that understands the business.
A useful search strategy starts with your services, your customers, and the questions they ask. Technical SEO, helpful content, and local relevance need to support that same purpose.
03
Support that remembers the decisions.
The website still needs attention after launch. Having the same person involved makes it easier to connect new requests with the way the website was built and where your business is going.
SMALL BY DESIGN.
Invest in the work.
Keep the overhead lean.
A solo business has a different cost structure. You’re working directly with the person planning and delivering the work, with fewer layers between your investment and your website.
For businesses that don’t need a full-time web employee, that can be a practical way to get experienced help. Bring me in for a defined project, keep me involved for ongoing support, or use consulting to give your existing team more confidence.
We’ll agree on the scope and priorities together, so you understand what you’re investing in and what we’re working toward.
THE RIGHT KIND OF HELP.
Hands on.
Or in your corner.
01 / I HANDLE THE WORK
“Can you take this
off my plate?”
Send me the content changes, broken pages, technical questions, and improvements you’ve been meaning to make. I’ll help sort the priorities and take care of the agreed work, with one person keeping the details connected.
Ongoing website maintenance starts at $750/month, with a plan shaped around your website and the support you need. Larger projects can be scoped separately.
02 / I HELP YOUR TEAM
“Can you help us
make the right call?”
Your team can manage everyday updates while I guide the strategy and technical decisions. Bring me in to review a plan, choose a platform, untangle a problem, or explain what a proposed change means for the rest of your website.
You get practical priorities and the reasoning behind them, so your team can move forward with a clearer understanding of what matters.
GOOD JUDGMENT. USEFUL TOOLS.
The right tool
for your team.
I’ve worked with WordPress, Craft CMS, and Statamic. Each has strengths, and the right choice depends on your content, your team, and how you want to maintain the website.
More reach.
The same human judgment.
AI can make a small team more capable. I use it alongside my experience to help explore ideas and move useful work forward, while reviewing the output and making the decisions.
If your team is curious about AI—or unsure where to start—I can help you find practical uses, understand the tradeoffs, and put a person between the tool and the work you rely on.
WHAT WORKING TOGETHER LOOKS LIKE.
Less wondering.
More moving forward.
01
Scope before surprises.
We agree on the priorities, budget, responsibilities and what is included before work starts. If a request changes that scope, we discuss the options and any additional work before moving forward. A starting rate helps plan the conversation; the agreed scope defines the work.
02
One shared picture.
Bring the question, goal or problem and any relevant examples. I’ll help turn requests into a practical list, explain tradeoffs, and agree on the next steps. We’ll choose a communication and review process that works for both of us, including how time-sensitive issues should be raised.
03
Clear responsibilities.
I handle the agreed technical, design or strategy work. Your team supplies business facts, account access through an appropriate process, and timely feedback from the person approving decisions. We review changes together, check the result, and keep the ongoing editing, hosting and maintenance needs in view.
For ongoing support, we’ll also agree on capacity, priorities, how requests are handled and which larger projects need a separate scope. You keep ownership of your business accounts; I get the access needed for the work. Those expectations belong in our agreement, so neither of us has to guess.
RIGHT HERE IN MINNESOTA.
Your business is local.
Your web partner can be, too.
I work with businesses across Minnesota, with a focus on Minneapolis and the west metro—including St. Louis Park and Golden Valley. Whether you need a more useful website, a stronger local presence, or a familiar person to send questions to, we can start with a conversation.
A GOOD FIT IF YOU WANT…
- Direct access to an experienced web partner.
- Help across design, development, support, and search.
- Someone who can do the work or guide your team.
- A practical plan built around your business.
MINNEAPOLIS. WEST METRO. YOUR CORNER.
Let’s give your
website an edge.
Tell me what’s working, what isn’t, and what you’d love to take off your plate.
Or call 612.808.0885