Did you know that the most popular aspect about blogging is that it goes viral because of social media buttons? Did you know that each new blog post adds a new page to the Internet therefore adding more depth to your website and enhancing your search engine optimization (SEO)? In today’s internet-based world, your business has to have a powerful online presence in order to stand out among your competitors.
There are a number of reasons why blogging is very beneficial and necessary in gaining leadership recognition as well as having people discover your brand and website.
- Drives traffic to your website
- Increases your SEO
- Positions your brand as an industry leader
- Engage users and lets them know about the uniqueness and reliability of your services and products.
What Is a Blog?
A blog is a discussion or informational site published on the Internet that consists of discrete entries or “posts.” When you blog, the most recent blog post from you or one of your staff will appear on the top of the page. Good quality blogs can have one or multiple authors and typically are interactive, allowing visitors to leave comments and even message each other. Blogging is considered a form of social networking and be leveraged on your social media channels.
Would you like to see an example of our blogging abilities? Check out our company blog, the Edge Blog. Our blog is new, so there isn’t the depth that we will have in the next year. However, you will get to see our content creation skills in action and how we can engage people to share the content.
TheSiteEdge Can Blog for Your Business!
When we blog for your company, we will not only make it a high quality blog post, and will include important text, images, web pages, links to other blogs, videos and other media that supports the topics. Our intent is to make blog posts shareable so it includes not only useful information, but a catchy headline, an attractive image that may be pinned and a cross-posting plan for social media platforms.
There are Many Significant Reasons why Blogging is Important for Business
Our goal with blogging is to showcase knowledge about your industry, your business, the product or service you provide and others that complement what you offer. Thus, your reputation will grow and you will become a resource that others begin to rely on. Blogging will also add depth to your website which will, in turn, help with your SEO efforts. The blog content will attract a range of visitors to your blog as it will help connect with strategic partners such as think tanks, interest groups, similar and complementary companies in order to increase the volume of your blog traffic.