Your business website is more important than ever in this day and age. That’s why many people are considering the idea of redesigning their websites if it’s outdated or just not getting the job done. Many however realize that cost to redesign a website is not cheap and it can be a big decision for many businesses, and an even…
***Head on over to our Ultimate Local SEO Guide for insanely actionable strategies on optimizing your Google My Business Page in 2016 and a step by step walkthrough on how to rank your local business in Google**** Optimizing your Google My Business Page is the very first step that we at TheSiteEdge take to begin a business’s Local SEO campaign. A lot has changed…
Organic traffic and AdWords traffic are two common ways to get more visitors to your site. While both methods can be beneficial to your business, from an internet marketer’s point of view they can accomplish different things. Organic traffic is traffic driven to your website due to your search engine optimization efforts. AdWords traffic is traffic you paid Google for….
When developing your online presence, you should have one simple goal in mind: generating new business. Your website should generate new leads for you or you should be able to sell your products through you website. If you are not doing one or both of these things through your website, you are doing something wrong. Conversion rates are one aspect…
In business, having a relationship built on trust and communication is key. This is certainly no different when dealing with your web agency. In the modern business environment, your web presence is one of, if not the most important part of your business. If you do not have a strong online presence with a high converting website and a developed…
It can be difficult to determine the return on investment of your web design and SEO efforts. Still, in order to maximize your marketing dollars you must figure out if your are getting results you desire from your website. Just like any return on investment calculation, you will be looking at the money spent compared to money generated. When looking…
Dealing with a deluge of spam comments can be one of the worst aspects of running a website or blog. No one likes meticulously clicking through spam comments and deleting them. Not to mention when you accidentally delete a good comment. Spam can be a huge problem for bloggers. Many bloggers eventually reach a tipping point in the ever-consuming battle…
Backing up your website is an often overlooked step in properly setting up your web presence. Yet, backing up your website is a necessary step to take if you value your site. Just like computers, websites crash. You often hear of high profile companies involved in disastrous situations because they ignored the warning signs and did not fully back up…
When choosing which social media platforms to use for your business, you first need to find out who your customer is. To find out who your target customer is, you need to look into: age range, buying habits, location, gender, income, and more. After identifying your target customer, you will be able to find out which social media platform these…
Blogging can be a fun and potentially profitable way to find new customers. Blogging can also be frustrating if you don’t initially find the success you were hoping for. Maybe your blog isn’t growing at the speed you had hoped it would. Maybe you find yourself frustrated by a lack of comments on your posts. Maybe the social media aspect…