When developing your online presence, you should have one simple goal in mind: generating new business. Your website should generate new leads for you or you should be able to sell your products through you website. If you are not doing one or both of these things through your website, you are doing something wrong. Conversion rates are one aspect…
It can be difficult to determine the return on investment of your web design and SEO efforts. Still, in order to maximize your marketing dollars you must figure out if your are getting results you desire from your website. Just like any return on investment calculation, you will be looking at the money spent compared to money generated. When looking…
Dealing with a deluge of spam comments can be one of the worst aspects of running a website or blog. No one likes meticulously clicking through spam comments and deleting them. Not to mention when you accidentally delete a good comment. Spam can be a huge problem for bloggers. Many bloggers eventually reach a tipping point in the ever-consuming battle…
Backing up your website is an often overlooked step in properly setting up your web presence. Yet, backing up your website is a necessary step to take if you value your site. Just like computers, websites crash. You often hear of high profile companies involved in disastrous situations because they ignored the warning signs and did not fully back up…
When choosing which social media platforms to use for your business, you first need to find out who your customer is. To find out who your target customer is, you need to look into: age range, buying habits, location, gender, income, and more. After identifying your target customer, you will be able to find out which social media platform these…
Blogging can be a fun and potentially profitable way to find new customers. Blogging can also be frustrating if you don’t initially find the success you were hoping for. Maybe your blog isn’t growing at the speed you had hoped it would. Maybe you find yourself frustrated by a lack of comments on your posts. Maybe the social media aspect…
The Importance of Having a Mobile Friendly Website With over 40% of your website’s traffic coming through mobile devices these days, how your site looks on a smartphone or tablet is vital to your digital footprint. The two most common options are dedicated mobile sites and responsive websites. A dedicated mobile site is a separate site from the desktop version…
10 reasons why organic SEO is chosen over pay per click Though both ways of generating traffic are very powerful, one of these methods builds your long term success, while the other can be a short term fix. 1.More users trust organic listings. Statistics from SERPS behavior studies show that, 77% of search users choose organic over paid listing when…
Did you know that the most popular aspect about blogging is that it goes viral because of social media buttons? Did you know that each new blog post adds a new page to the Internet therefore adding more depth to your website and enhancing your search engine optimization (SEO)? In today’s internet-based world, your business has to have a powerful…
My Perspective Before the Research I’ve recently learned that my idea of what might be the difference between having a startup business and turning it into an established small business, was nothing close to what I found in my research. My thought was that every business or new venture starts out as a startup and eventually after certain expectations/milestones are…