WEBSITE STRATEGY & CONSULTING
Give your team a confident next step.
Your team can handle the simple things. I can help guide the bigger picture—with technical advice, website strategy, and clear priorities that connect everyday changes to your business goals.
A LITTLE MORE CLARITY.
Your team handles the everyday.
I help steer what comes next.
The division of work should match your team’s skills and time. We can adjust the relationship around that reality.
Advice for a specific decision
Bring a platform choice, redesign plan, technical problem, or proposed feature. We can scope a focused review around the question.
Direction for an ongoing team
Set priorities and give the people making updates a place to ask questions. Help them understand how their changes support the wider plan.
Hands-on help when useful
If the work needs development or deeper troubleshooting, we can discuss implementation alongside the advice. Keep the ownership and scope clear.
EXPERIENCE, APPLIED TO YOUR BUSINESS.
Your team can do more
with someone behind them.
Sometimes you have people who can update the website, but they need help deciding what to change and why. Sometimes a technical decision needs an experienced second opinion before the team commits.
I can guide the strategy while your team handles the work it is comfortable with. You get a clearer plan, practical technical advice, and someone to turn to when a question becomes more complicated.
DIY, DELEGATE, OR WORK TOGETHER.
Keep your team capable.
Bring help where it matters.
The decision depends on the risk, the time your team has and whether the work is something you will repeat. You do not need to outsource every update to benefit from experienced guidance.
A good fit for your team
Keep routine, repeatable work close to the people who know the business. With suitable templates and guidance, that can include updating hours, adding an approved project, answering customer questions and drafting notes from your own expertise.
Choose a person responsible for each task and a simple review checklist. I can help establish the process and explain when a change needs another pair of eyes.
Where experienced help earns its place
Bring me into platform choices, migrations, website structure, technical faults, search priorities and decisions that affect several parts of the site. I can assess the options, explain consequences and handle the agreed implementation.
For changes involving access, integrations, production code or a restore, define the owner, testing and recovery plan before acting. We can also identify work that needs another specialist.
A useful starting point: list the recurring tasks, note who handles them now, and identify where work stalls. We’ll decide what to document, what to teach, what I should handle and what deserves a separate project. Then review the arrangement against completed work and useful business outcomes, rather than the number of tasks on a report.
THE WORK BEHIND THE WEBSITE.
A clear direction.
Support where it helps.
Your team, with a clearer direction.
01Website review & priorities
Look at the current site, business goals, and customer experience. Turn the findings into a useful sequence of work instead of an overwhelming list.
02Platform & CMS decisions
Talk through WordPress, Craft CMS, Statamic, and the practical requirements of your project. Consider editing, development, and ongoing upkeep together.
03Content & page planning
Help the team organize services, answer customer questions, and give each page a purpose. Connect everyday edits to the broader website structure.
04Technical second opinions
Review proposed plugins, functionality, integrations, or development approaches. Understand the problem, tradeoffs, and likely maintenance needs before choosing.
05Search strategy support
Connect the website plan to SEO, local visibility, and useful content. Give the people making changes a clearer picture of what they are trying to improve.
06Guidance for your team
Explain the reasoning, review work, and help with the technical tasks that exceed the team’s comfort level. Agree on who handles each part.
HOW WE GET THERE.
A useful outside perspective.
A plan your team can use.
Understand the situation
Talk through the business, website, team, and decisions in front of you. Clarify what a useful result would look like.
Agree on the direction
Identify priorities, options, and tradeoffs. Decide what your team can handle and where you want direct technical help.
Support the work
Provide guidance, review, or implementation around the agreed scope. Keep the next steps connected to your goals as questions come up.
ANALYTICS AS PART OF THE PLAN.
Measure what helps
your business decide.
Website analytics belongs alongside strategy and implementation. I can help you decide what to measure, review the current setup and connect reports with the questions your team needs answered.
01
Start with useful business questions
Define a qualified inquiry, the services you want to grow and the customer steps that matter. Separate new-business opportunities from spam, support requests and enquiries outside your service area. A page view or a clicked phone number is not the same as a completed sale.
Agree on a baseline and a review period that fits your sales cycle. That gives the website work a clearer purpose than simply increasing a dashboard total.
02
Check the measurement setup
Review which tools and account access you already have, whether important events are recorded correctly and where data is missing. We can scope checks for forms, contact actions, search visibility and connections to your sales process.
Choose tools around the question, your privacy requirements and the people maintaining the setup. Specific tools, consent arrangements, implementation and reporting cadence are agreed within the project; they are not an automatic bundle of subscriptions.
03
Turn the findings into priorities
Read the reports alongside customer conversations and sales records. Consider seasonality, changes in advertising and gaps in attribution before crediting a website change with every new sale.
I can explain what the evidence suggests, which uncertainty remains and what to investigate next. Your team can maintain routine records while I guide the measurement and website decisions as part of our consulting or broader project scope.
Can you advise without rebuilding the site?
Yes. A focused review or planning engagement can help your team make better use of the website it already has. A rebuild is only one possible outcome of that conversation.
Can you work alongside our developer or marketing team?
Yes. We can agree on roles, priorities, and how feedback will be shared. The aim is to help the people doing the work make confident, informed decisions.
Do you offer focused consulting as well as ongoing help?
Both can be discussed. A single decision may need a bounded engagement; a team with regular questions may benefit from a continuing relationship.
Can you implement the recommendations too?
Yes, implementation can be scoped where it makes sense. We can also divide the work between your team and me so the right person handles each task.
What does consulting cost?
It depends on the question, the level of review, and the support you need afterward. We’ll agree on scope and pricing before beginning.
MINNEAPOLIS & THE WEST METRO.
Local context.
A direct connection.
Serving Minneapolis, St. Louis Park, Golden Valley, and Minnesota’s west metro.
ONE CONVERSATION IS A GOOD START.
Let’s make your
next step clearer.
Tell me about your website, the work on your list, and where you’d like to go next.