SELECTED WORK
A local business.
A website with personality.
A LITTLE PROOF. A LOT OF PERSONALITY.
Local business.
Fresh perspective.
For TJK Plumbing, the goal was simple: make the website feel as personable and approachable as the family behind the business.
A welcoming redesign, expressive graphics, and a focus on local search bring that personality to the screen.
+2,262Net Google rankingpositions gainedJuly 2017–September 2026 · See the results ↗
A little character.A familiar face.
THE DETAILS MAKE THE DIFFERENCE.
A serious service.
A friendlier first impression.
Plumbing problems can be stressful. The design brings a little warmth to the experience, with an expressive character and clear ways to find the right service.
A familiar character.
A playful plumbing mascot gives the website a recognizable personality.
Services, made approachable.
Illustrations carry that personality into everyday plumbing needs.
Small details. Same story.
A consistent graphic style ties different parts of the website together.
THE BUSINESS BEHIND THE WEBSITE.
Let people meet
the people.
The brief called for a local, family-owned feel. Showing the people behind TJK helps the website introduce the business before a customer picks up the phone.
That approachable direction runs through the photography, the character graphics, and the way the site explains its services.
LOCAL BUSINESS. LONG-TERM PROGRESS.
A stronger presence.
Year after year.
The website redesign is one part of a longer story. TJK’s keyword reports show progress from years of ongoing SEO work, well before the current redesign.
positions gained
positions gained
July 2017–September 2026
Google Local rankings by position
Google rankings by position
Google ranking-change trend
Gains are the combined movement of monitored keyword positions across the reporting period. They are not percentages or visitor counts. Charts show the original reports; the current keyword set and tracking settings can affect the totals.
MORE THAN A FRESH COAT OF PAINT.
Personality.
With a practical purpose.
01
Make the next step clear.
Visible phone and scheduling options help visitors move from a plumbing question to getting in touch.
02
Connect the local picture.
The site connects residential plumbing services with the Minneapolis and Maple Grove communities TJK serves.
03
Give the details a purpose.
Service illustrations, family photography, and useful explanations all support a warmer introduction to the business.
GOOD COMPANY. ACROSS DIFFERENT INDUSTRIES.
A few familiar names.
A selection of businesses I work with or have worked with.
MINNEAPOLIS. WEST METRO. YOUR CORNER.
Let’s give your
website an edge.
Tell me what’s working, what isn’t, and what you’d love to take off your plate.
Or call 612.808.0885