WEB DESIGN & DEVELOPMENT IN MINNEAPOLIS
A website that feels like your business. And works like it should.
A good website makes your business easier to understand and easier to contact. I design and build websites for Minneapolis, St. Louis Park, Golden Valley, and west metro businesses, with a focus on clear content, thoughtful design, and a platform your team can manage.
EXPERIENCE, APPLIED TO YOUR BUSINESS.
A better website starts with understanding your business.
Your website should make it easy to understand what you do, why it matters, and how to get in touch. The design, content, and technical decisions all need to support that experience.
I work directly with you from the first conversation through the build. Whether you need a fresh start or a thoughtful redesign, we’ll shape the website around your customers and the people who will maintain it.
A LITTLE MORE CLARITY.
The right CMS for your team.
The editing experience is part of the design. We’ll choose around your content, workflow, and the people who will use it.
WordPress
A familiar starting point for many business websites. I can help choose an appropriate theme and editing structure, and keep the plugin decisions tied to your needs.
Craft CMS
An option to discuss when your project needs a tailored content model and editing experience. We’ll look at the build, licensing, and maintenance implications together.
Statamic
Another option for a structured, custom website. We’ll consider how your team edits content and what the implementation will require before choosing it.
THE WORK BEHIND THE WEBSITE.
From the first impression
to the everyday details.
Built around the people who use it.
01Structure & content direction
Organize the pages around your services and the questions customers bring. Identify useful existing content, missing information, and clear next steps.
02A design with your personality
Build a visual direction around your business. Typography, imagery, color, and layout should help people recognize you and understand what makes you worth contacting.
03Responsive layouts
Plan the experience across phones, tablets, and desktop screens. Navigation, content, and inquiry paths need to work together at each size.
04A manageable CMS
Choose an editing setup around the work your team actually does. I have experience with WordPress, Craft CMS, and Statamic, and can explain the tradeoffs.
05Useful functionality
From contact forms to custom development, scope the features around a real need. Ecommerce and more involved integrations can be discussed as part of the project.
06Search & launch planning
Account for existing URLs, important content, on-page structure, and launch checks. Bring hosting and ongoing maintenance into the plan early enough to make the handoff clear.
HOW WE GET THERE.
You know your business.
I’ll connect the website pieces.
Discover & organize
Talk through your goals, customers, content, and current website. Agree on page structure and the work the new site needs to do.
Design & build together
Review the visual direction, refine the important layouts, and develop the agreed functionality. Keep the decisions understandable as the site takes shape.
Check, launch & hand over
Review the content, forms, key pages, and editing experience. Coordinate the launch and agree on the support you want afterward.
CLARITY, CONVERSION & DEVELOPMENT.
Make the next step
easier to take.
Conversion work is part of building a useful website. We connect your offer, the customer’s questions and the technical details behind an inquiry, then check whether the experience works.
01
Design around a real customer task
Choose what a useful next step looks like for each important page: understand a service, compare options, make a call or send a project request. Give people the information and relevant proof they need before asking them to act.
Review mobile layouts, navigation, form labels and error messages. Remove avoidable friction and make the request process understandable. An attractive page still needs to help someone complete the task.
02
Build the functionality the task needs
I scope the templates, content structure, forms and integrations around your website and the team maintaining it. WordPress is a core part of my work; Craft CMS and Statamic are options when their tradeoffs fit the project.
Custom development, ecommerce and more involved integrations need their own clear requirements. We review access, testing, compatibility and handoff rather than assuming every feature can be handled by one framework or an extra plugin.
03
Evaluate changes with useful evidence
Establish a baseline for qualified inquiries or the important task, then test the agreed experience before launch. Check delivery and follow-up as well as the form itself. A form that technically submits is not enough if nobody receives the inquiry.
After a change, consider lead quality, sales feedback and other marketing activity. Formal split testing needs suitable traffic and a defined experiment; on a smaller site, usability checks and clearer customer information may be the more practical first steps. No layout can guarantee a fixed conversion increase.
Can you redesign my existing site?
Yes. We’ll review the content, URLs, functionality, and search considerations before deciding what to carry forward and what needs improvement. A redesign should start with that existing investment in mind.
Will I be involved in the design?
Yes. You’ll help shape the direction and review the work as it develops. Your knowledge of the business is essential to making the website feel right and communicate clearly.
Will I be able to edit it myself?
That is part of the planning. We’ll identify what your team needs to update and design an editing experience around those tasks, with guidance on using the finished website.
Can you help with content?
Yes. We can review the material you already have, organize it, identify gaps, and scope copywriting or editing where it is useful. Existing written content stays part of the conversation.
What does a new website cost?
A standard modern website is $500/month for 12 months. A website with advanced features receives a custom project quote. We’ll agree on the pages, content work, functionality and other inclusions before work begins.
What happens after launch?
You can manage the site with your team, bring me in for focused consulting, or discuss an ongoing maintenance arrangement. Hosting and support can be planned alongside the build.
MINNEAPOLIS & THE WEST METRO.
Local context.
A direct connection.
Serving Minneapolis, St. Louis Park, Golden Valley, and Minnesota’s west metro.
ONE CONVERSATION IS A GOOD START.
Let’s build
your next chapter.
Tell me about your website, the work on your list, and where you’d like to go next.