Begin Again Coaching is a perfect example of how important on-page SEO can be for local businesses.
This website had all the metrics that it needed to rank well in Google, yet the results just were not there. When we began this project, we decided that on-page SEO was the reason why the rankings were not where they should have been, so it was a huge focus throughout the project.
We made the site cleaner, more modern, more thorough and separated (or siloed) out the various services so it was more clear to Google which pages should rank for specific keywords. This yielded huge results over the course of 4 months.